Perspectives

From an early age, I’ve always had an entrepreneurial mind. So, running my own business was inevitable, even though I had no idea what that business venture would be. Marketing was not my initial career choice, but I eventually grew into it, and after many years in this field, I have no regrets. Having a…

I’ve been a marketing communications specialist for over 25 years, but there’s one thing that has never changed and still surprises me—when a business owner with a fantastic idea, develops it, and is ready to launch but hasn’t considered how they will bring it to market and make profit! The classic line in the movie Field…

Whether you’re selling a product or offering a service, setting up and establishing a business requires a lot of thought, time and money. There are many things to consider, but what often gets overlooked is defining your brand. As many of you know, your brand is not the logo design you created for your business…